Senior Marketing Manager

Strategy & product marketing:

• Develop positioning, value propositions and messaging across the product portfolio;
• Analyse the market, competitors, audiences and growth opportunities;
• Prioritise products, segments and geographies based on business impact;
• Support new product and feature launches with positioning, content and go-to-market materials.

Acquisition & growth:

• Plan and launch acquisition campaigns across performance, content, email, partnerships and referrals;
• Own the funnel from first touch to activation, including landing pages, onboarding and reactivation;
• Develop SEO and content as long-term growth channels;
• Manage paid acquisition directly or through external specialists.

Publisher & creator acquisition:

• Acquire publishers and creators through direct outreach, communities, media and partnerships;
• Build and negotiate partnerships and integrations that generate qualified leads;
• Represent the brand at industry events and professional communities.

Brand & communications:

• Build industry presence through trade media, podcasts, conferences and social channels;
• Create sales and BD materials, case studies and success stories;
• Manage communications across relevant publisher and creator channels.

Analytics:

• Own funnel reporting, including sources, conversion, acquisition cost and payback;
• Analyse performance and turn data into actionable decisions;
• Regularly report on results, learnings and next steps.

Must have:

• 5+ years of experience in marketing, including at least 2 years in B2B or B2B2C digital products
• Proven experience owning marketing as a one-person function: you can take campaigns from idea to execution and measurable results without a large support team;
• Experience in affiliate marketing, the creator economy, AdTech, MarTech, content monetisation, or related fields; you understand how the market works and what drives publishers;
• Experience with direct outreach and negotiation, with a strong understanding of the connection between marketing and sales;
• Strong written English: you can write landing pages, emails, and social posts yourself rather than relying on external copywriters;
• Strong analytical and data skills: you can build reports yourself and turn data into actionable insights;
• Comfortable switching between contexts and working across several products in a single day;
• Advanced proficiency in using AI tools for marketing workflows

Nice to have:

• Experience working with publishers, media groups, media buyers, or creators as clients or partners;
• Understanding of traffic monetisation models, including affiliate, RTB, native advertising, and content commerce;
• Experience launching a product in a new market or geography;
• Russian or additional European or Asian languages;
• Experience working in an international, distributed team.

• Work in the international company;
• Hybrid working format (office/home office);
• Corporate education — courses and trainings;
• Voluntary health insurance after probation period;
• Effective onboarding program for a better start;
• Corporate events and team buildings.