Senior Marketing Manager

1. Shape the marketing task:

• Quickly understand the product, market, audience, and project stage;
• Define what marketing actually needs now — from positioning to a full acquisition launch;
• Prioritise ruthlessly and avoid premature work before core hypotheses are validated;
• Align with the team on scope, priorities, and expected outcomes;
• Adapt as the project, product, or priorities evolve.

2. Launch from zero:

• Build positioning, messaging, landing pages, and initial marketing materials;
• Find the first users and acquisition channels without ready-made budgets, data, or playbooks;
• Set up basic analytics, tracking, and events to understand where users come from and what they do;
• Build the first meaningful marketing funnel from the ground up.

3. Acquire publishers & creators:

• Find and onboard publishers, creators, and other partners with relevant audiences and traffic;
• Use outbound, communities, partnerships, referrals, agencies, and platforms to drive acquisition;
• Reuse what works across projects: channels, lists, messaging, and proven approaches.

4. Test, measure, and inform decisions:

• Turn marketing ideas into clear, fast, and cost-efficient hypotheses;
• Measure every experiment and base decisions on data, not assumptions;
• Give MitgoX leadership a clear view of market potential and the cost of acquiring users.

5. Build, hand over, and move on:

• When a project grows into its own team, document and hand over everything you've built;
• Create reusable assets: landing page templates, proven channels, launch playbooks, and a trusted network of contractors and freelancers;
• Make every new launch faster and more cost-efficient than the last.

• 5+ years in marketing, with hands-on experience launching products or projects from scratch and acquiring the first users;
• Experience working with publishers, creators, partners, or other audience owners;
• Comfortable working with little data, no established brand, and limited budget — creating traction where there are no benchmarks;
• Able to juggle multiple projects and quickly decide where marketing can make an impact — and where it shouldn’t;
• Hands-on across the full marketing cycle: landing pages, copy, campaigns, tracking, and dashboards;
• Fluent English, both written and spoken.

Nice to have:

• Experience in a venture studio, incubator, or R&D environment;
• Understanding of affiliate marketing: tracking, deep links, attribution, and payout models;
• A network of publishers, creators, media buyers, or agencies;
• Fluent Russian.

• Work in the international company;
• Hybrid working format (office/home office);
• Corporate education — courses and trainings;
• Voluntary health insurance after probation period;
• Effective onboarding program for a better start;
• Corporate events and team buildings.