Senior Marketing Manager APAC

Responsibilities

·       Own and execute the India & APAC regional marketing strategy across Admitad, Takefluence, and Trendweave, aligned with global priorities and revenue targets

·       Drive demand generation and pipeline growth across advertisers, publishers, creators, and strategic partners

·       Develop and scale influencer and creator marketing initiatives, with a strong focus on performance and measurable outcomes

·       Build and manage long-term collaborations with creators, influencers, and social-first partners to drive brand visibility and revenue impact

·       Lead regional social media and content strategies, ensuring relevance to local platforms, formats, and creator ecosystems

·       Plan and deliver integrated go-to-market campaigns across content, performance, social, partnerships, PR, events, email, and paid channels

·       Partner closely with Sales, Business Development, Partnerships, and Product teams to support revenue growth and market expansion

·       Localize global messaging, product launches, and value propositions for India and APAC markets

·       Own and execute regional events, webinars, and industry partnerships across performance marketing, e-commerce, fintech, and creator economy verticals
Track, analyze, and optimize performance using data-driven KPIs (leads, conversions, CAC, ROI, creator performance metrics)

·       Manage regional marketing budgets, priorities, and timelines, ensuring efficiency and scalability

·       7+ years of experience in B2B and/or B2C marketing, preferably within performance marketing, affiliate marketing, adtech, martech, SaaS, or creator platforms

·       Strong understanding of influencer marketing, social media ecosystems, and creator collaborations, especially in India and APAC

·       Proven experience managing regional or multi-market marketing initiatives
Deep familiarity with India & APAC digital landscapes, including creators, platforms, publishers, advertisers, and agencies

·       Demonstrated ability to drive measurable business impact, not just brand awareness

·       Hands-on experience running integrated, multi-channel campaigns

·       Strong experience partnering with sales teams and senior stakeholders

·       Excellent analytical skills with the ability to evaluate campaign, funnel, and creator performance

·       Excellent communication skills in English; ability to align stakeholders across cultures and time zones

·       Comfortable operating in a fast-paced, international environment with multiple products and priorities

Additional Benefits

·       Work in an international company.

·       Additional days off as well as employee assistance programs.

·       Corporate education courses and training.

·       Effective onboarding program for a better start;

·       Corporate events and team building.