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What you'll do:
- Develop and execute a comprehensive content and PR marketing strategy aligned with the company's goals and target audience;
- Create engaging and high-quality content, including blog posts, articles, white papers, case studies, infographics, videos, and social media posts;
- Leverage social media platforms to distribute and promote content, engage with the audience, and drive brand awareness;
- Collaborate with local media and PR source to increase brand awareness;
- Plan and launch marketing campaigns with influencers, bloggers and content creators;
- Conduct research to identify relevant industry trends, topics, and keywords to inform content creation;
- Collaborate with internal stakeholders, subject matter experts, and other team members to gather information and insights for content development;
- Optimize content for search engines (SEO) to improve organic visibility and drive traffic;
- Monitor content performance and analytics, and use data to measure the effectiveness of content marketing efforts;
- Coordinate with design and marketing teams to ensure visual and brand consistency in all content materials;
- Collaborate with external partners, influencers, and industry experts to amplify content reach and visibility;
- Company webpage development: create content for new pages, update and improve existing, create landing pages.Email marketing: create newsletters, digests and other marketing and promotional sendouts;
- Event management - organize offline/online own events, manage team's participation in industry conferences;
- Collaborate with cross-functional teams to create compelling marketing materials, promotions, and incentives for affiliates to drive conversions;
- Stay up to date with industry trends, best practices, and emerging technologies in the affiliate marketing space.
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What we expect:
- Proven work experience as a Marketing Manager (3+ years) or similar role (affiliate, performance, digital marketing industry is a strong plus);
- Advanced English;
- Strong writing, editing, and proofreading skills, with the ability to create high-quality content for various channels and formats;
- Excellent understanding of content marketing strategies, tactics, and best practices;
- Proven contacts with local PR and media in digital and business sphere;
- Experience and knowledge of working with local bloggers, influencers, content creators;
- Knowledge of social media platforms and experience in leveraging them for content distribution and engagement;
- Proficiency in SEO principles and keyword research tools;
- Familiarity with marketing automation tools;
- Strong analytical skills, with the ability to track, measure, and report on content performance.
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We offer:
- Work in the international company;
- Health insurance after probation period;
- We promote healthy lifestyle and encourage employees by special fitness reimbursement policy;
- Effective onboarding program for a better start;
Marketing Manager (English)
Admitad is a global provider of innovative performance marketing solutions, monetization technologies, partnership services and earning management with a partner network of more than 3000 advertisers and +100K active publishers. We are looking for a Marketing Manager to join our team.