What events were our employees at in October?

The last several weeks were full of fruitful conferences and networking activities. The Admitad team visited London, Warsaw, Dubai, São Paulo, Lisbon, and other cities for various business purposes.

GITEX, Dubai

From October 10th through the 14th, employees from the UAE team attended GITEX GLOBAL, the world’s largest, most inclusive tech & startup event. This event unifies the world’s most influential ecosystems by advancing global business, economy, society and culture through the sheer power of innovation.

Elina, the Marketing Manager of Admitad’s MENA division, shared a few of her thoughts regarding her experience of the event: “It was an absolutely unique experience. The venue was super huge, containing thousands of innovative projects which drastically expanded my horizons. It was highly interesting to attend workshops at Marketing Mania, the conference for marketers which is part of GITEX, and listen to industry leaders in the MENA region. Furthermore, it was great to meet like-minded people and inspire each other. Definitely got lots of insights and takeaways.”

GPMA awards, London

This year Admitad has been nominated in 5 (five!) categories at the #GPMA 2022. It gave our employees an excellent opportunity to visit London on 17-18 October, network and attend #PIlive, the performance marketing event with 3000+ visitors, 60+exhibitors, and 80+ speakers from all over the world.

Our team is happy to share a few key learning: 

  • Performance marketing is adjusting well in volatile times; big brands – we are not your enemy but your partners to save your budgets and gain complete visibility of your campaigns!
  • Influencers and content creators are still a thing, but you need substantial content to engage with your community; that’s the key.
  • Creativity wins, always.
  •  Partnership marketing becomes a powerful tool to thrive businesses and grow together.

Big thanks to PerformanceIN! We look forward to the next edition in 2023!

eCommerceConf 2022, USA (online)

Evan Johnson, Managing Director USA at Admitad, performed as a speaker at the eCommerceConf on October 18 along with other leaders from the industry. 

“My topic was about Affiliate Marketing being a cost-effective digital marketing channel in a world of increasing advertising costs. I enjoyed this conference because I spoke with a variety of eCommerce professionals, both new and experienced, and had several interesting conversations with people interested in affiliate marketing”, commented Evan.

Marketplace Conference, São Paulo

The event, which took place on October 18, was well organized and very diverse, with a lot of content regarding the market, from logistical to pricing challenges and their effects on the operation. More than 50 speakers shared their knowledge on the 6 different stages.

One of our team`s favorite talks was a Google study that correlated Black Friday and the World Cup – events that will take place in the same period for the first time. The research showed a Black Friday shopper and a World Cup fan behavior separately in these two events and then compared them. The audience, curious about the analysis of this unprecedented situation, learned that the World Cup does not overshadow the performance of Black Friday. Likely, the growth of some categories, like sporting goods or electronics, such as TVs, may occur. 

“I noticed a great growth opportunity for companies that want to improve their digital performance. The year 2023 has everything to be even more fruitful in this matter.” – shared Arthur, Ad Sales Manager Brazil at Admitad. 

International Education Show, Sharjah

From October 19th through the 22nd, our UAE Team participated in the International Education Show, one of the most popular higher education events in the MENA region.

«The best part was meeting bright students and answering their questions about study-abroad opportunities. They were so excited to learn how @univibes.global , a global community of academic advisors, can help them get admitted to their dream university.», shared the Univibes team. 

E-commerce Poland Trade Fair, Warsaw

On October 27, our Polish team participated in the E-commerce Warsaw Expo.

“It was a great chance for us to meet other professionals passionate about the e-commerce industry. As the exhibitions provided different and sometimes very innovative solutions for online businesses, it was exciting to see how the sector is evolving. The diversity of the attendees also improved our understanding of the obstacles that the SME segment encounters daily at work”, shared Katarzyna, Marketing Manager Poland at Admitad.